Independent, small, medium and large-sized businesses can and should create and claim their business profiles on Yelp. Here, you can communicate better with your customers; post and share business details - such as your address; hours of operation, etc. - publish photos and monitor business reviews. Yelp is free for both businesses and customers. Businesses may choose to use Yelps advertising and coupon service to help gain more online traffic and in-store traffic as well.